Motivmate Privacy Policy

Last updated: 23rd December 2024

Introduction

Welcome to Motivmate ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience when using our fitness tracking and AI coaching application ("the App"). This policy outlines our practices for collecting, using, and safeguarding your personal information.

Legal Framework

This privacy policy complies with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR)

Information We Collect

Account Information

  • Email address
  • Name
  • Username
  • Date of birth
  • Fitness level and goals
  • Personal motivations

Fitness and Health Data

  • Workout statistics (duration, distance, calories burned)
  • Steps count
  • GPS route data during workouts
  • Heart rate data (when provided)
  • Workout history and progress

Usage Data

  • App interaction data
  • Feature usage statistics
  • Performance metrics
  • Device information
  • Error logs

Generated Audio

  • AI-generated audio feedback for workouts

Data Collection Controls

You can control data collection through:

  • iOS Privacy Settings
  • In-app Privacy Dashboard
  • Location Services toggles
  • Health app permissions

You can disable or limit:

  • Location tracking
  • Health data sharing
  • Push notifications
  • Analytics collection

How We Use Your Information

Essential Services

  • Providing personalized workout tracking
  • Generating AI coaching feedback
  • Creating workout summaries and progress reports
  • Maintaining your user account

App Improvement

  • Analyzing app performance
  • Improving user experience
  • Debugging and fixing issues
  • Developing new features

Communication

  • Sending important updates about the app
  • Providing workout feedback and motivation
  • Responding to your support requests

Data Security

We implement industry-standard security measures including:

  • End-to-end encryption for data transmission
  • AES-256 encryption for stored data
  • Regular security audits
  • Multi-factor authentication
  • Secure cloud infrastructure
  • Regular penetration testing

Data Breach Procedures

In case of a data breach, we will:

  1. Notify affected users within 72 hours
  2. Report to the Information Commissioner's Office (ICO)
  3. Provide details of compromised data
  4. Outline steps taken to mitigate risks
  5. Offer guidance on protecting your information

Data Sharing with Third Parties

We work with third-party service providers to enhance the functionality of our app. These providers process data strictly for the purposes outlined below, under contractual agreements that ensure compliance with UK GDPR.

Third-Party Services and Their Roles

  • Supabase: Manages user authentication and securely stores data
  • PostHog: Tracks app usage and performance metrics
  • ElevenLabs: Converts workout feedback text to speech
  • Anthropic (Claude): Processes anonymized workout data for AI coaching
  • Mapbox: Displays workout routes and maps
  • Superwall: Manages subscription services

International Data Transfers

For data transfers outside the UK:

  • We use UK-approved Standard Contractual Clauses (SCCs)
  • Ensure adequate data protection measures
  • Regular audits of data processing activities
  • Store primary data in UK-based data centers

Data Retention

We retain your personal information for:

  • Active accounts: Duration of account activity
  • Deleted accounts: 30 days before permanent deletion
  • Analytics data: 12 months in anonymized form
  • Financial records: 7 years (legal requirement)

Your Rights Under UK GDPR

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Export your data
  • Restrict processing
  • Object to processing
  • Data portability
  • Withdraw consent

To exercise these rights, contact info@motivmate.com

Children's Privacy

Our service is intended for users aged 17 and older. We do not knowingly collect information from users under 17 years of age.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by:

  • In-app notification
  • Email notification
  • Updated "Last updated" date

Contact Us

General inquiries: info@motivmate.com

Consent

By using our app, you consent to our privacy policy and agree to its terms. You can withdraw consent at any time through the app settings or by contacting us.